The Logo
This mark takes inspiration from Icelandic patterns and Nordic geometry, tying the identity to the culture and landscape of Reykjavik. Its mirrored shapes suggest balance, connection, and resilience , which are all key values of the Paralympic Games. The teal and coral color palette was inspired by the region’s natural elements, like volcanic rock and glacial water. It stands out from typical Olympic colors and brings a fresh, modern feel while staying clear and legible across formats.
A horizontal lockup was created for use across banners, signage, merchandise, and digital layouts. The format maintains clarity and hierarchy, placing the host city and year at the forefront while honoring the official Paralympic identity with clean, balanced integration.
The custom type for “Reykjavík 2036” was designed to feel sharp, modern, and rooted in place. Its angular shapes and rhythm mirror the energy of the mark, creating a unified system. The letterforms blend contemporary style with subtle nods to Nordic design, giving the identity a distinct personality that feels both current and culturally grounded.
Logo Process
I explored five visual themes — Progress, Northern Lights, Multifaceted Identity, Harmony, and Icelandic Tradition — to understand how abstract forms could express movement, strength, and place. This sketching phase helped me test a range of ideas before distilling them into the final mark, which blends symmetry, layered geometry, and cultural reference into a unified Paralympic identity.
The Style Guide
The style guide establishes a clear system for applying the Reykjavík 2036 Paralympics brand across formats. It includes primary and secondary logo lockups, a flexible color palette inspired by Iceland’s volcanic and glacial landscapes, and a supporting type system using Montserrat for accessibility and clarity. Each variation is designed to maintain legibility, impact, and compliance across color backgrounds, scales, and use cases.
Pictogram Set
A full pictogram system was developed to represent each sport, using a shared visual language grounded in angular forms and clear motion cues. The icons are designed for legibility at small sizes and visual harmony when presented as a complete set.
Event Entrance
Tactile Event Wayfinding
These signs use clear icons, bold text, and braille to help all visitors navigate the space. Directional signs point to specific venues, while the directory lists multiple sports. Designed to be easy to read and touch, they ensure accessibility for blind, low-vision, and sighted users alike.
Interactive Event Maps
These kiosks are designed for flexible use in different public settings. Both are accessible to people standing, seated, or of shorter stature. I prioritized clear layouts, high-contrast colors, large touch targets, and consistent element placement. Features like multilingual support and optional audio descriptions ensure accessibility for blind or low-vision users.
Event Ticket Design
Staff Lanyards
Staff Uniforms
Event Merchandise
This project was about more than just designing a logo. It was about creating a full brand system that could support a global event while staying true to Iceland’s identity. I wanted to find a balance between accessibility and cultural expression, making sure the visuals felt both inclusive and deeply local. From high-contrast colors inspired by the landscape to clear typography and adaptable pictograms, every part of the system was designed to be understood by people from all over the world.