Paralympic Games

I have designed an identity system for the Summer Paralympics of 2036. It is fictionally set in Iceland’s capital, Reykjavík, and I’ve focused on brand identity through logo design, pictogram design, wayfinding, medal design, merch design and employee uniform design. My goal is to accurately merge the cultures of Iceland and para-athletes as well as inform and direct international attendees on how to navigate an unfamiliar space.

See my research process on Behance

Brand Identity Guidelines

Pictogram Set

Wayfinding

Tactile Central Map with Braille

Tactile Secondary Map with Braille

Medal Design

Tactile Medals with Braille

Employee Uniform Design

Event Merchandise

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