See my research process on Behance
Brand Identity Guidelines
Pictogram Set
Tactile Event Wayfinding
Tactile Medal Design
Employee Uniforms
Event Merchandise
Paralympic Games
I have designed an identity system for the Summer Paralympics of 2036. It is fictionally set in Iceland’s capital, Reykjavík, and I’ve focused on brand identity through logo design, pictogram design, wayfinding, medal design, merch design and employee uniform design. My goal is to accurately merge the cultures of Iceland and para-athletes as well as inform and direct international attendees on how to navigate an unfamiliar space.
