Brand Identity
The visual identity combines a bold geometric monogram, approachable typography, and a warm color palette to create a brand that feels professional, welcoming, and memorable.
The visual identity combines a bold geometric monogram, approachable typography, and a warm color palette to create a brand that feels professional, welcoming, and memorable.
Logo
The logo and graphic mark use bold lines and modern shapes to create a strong, recognizable identity. The design reflects Dr. Zanovia’s mix of warmth, clarity, and professionalism.
Color and Typography
A bright, friendly palette pairs with a clean, approachable typeface to create a brand that feels confident and welcoming across print and digital.
Podcast Identity
I extended the brand into a podcast identity designed to stand out across streaming platforms while maintaining consistency with the broader visual system. A custom illustration adds personality while reinforcing the brand's approachable, human-centered voice.
I extended the brand into a podcast identity designed to stand out across streaming platforms while maintaining consistency with the broader visual system. A custom illustration adds personality while reinforcing the brand's approachable, human-centered voice.
The podcast cover builds brand recognition through consistent colors and style, while the illustration brings a personal, human touch.
Social Media System
I applied the visual identity across Instagram with custom highlight icons and branded post templates, creating a cohesive look that reflects the brand's approachable and professional personality.
I applied the visual identity across Instagram with custom highlight icons and branded post templates, creating a cohesive look that reflects the brand's approachable and professional personality.
Highlights Icons
Each icon was custom-illustrated to reflect key content areas—like mental health and self-care—using the brand’s colors and style. The goal was to make the profile feel organized, welcoming, and visually consistent.
Each icon was custom-illustrated to reflect key content areas—like mental health and self-care—using the brand’s colors and style. The goal was to make the profile feel organized, welcoming, and visually consistent.
Post backgrounds/templates
These layouts use a mix of solid color blocks and brand pattern overlays to keep posts visually engaging while reinforcing brand recognition. Designed for easy reuse, they help maintain a polished and cohesive feed.
These layouts use a mix of solid color blocks and brand pattern overlays to keep posts visually engaging while reinforcing brand recognition. Designed for easy reuse, they help maintain a polished and cohesive feed.